Deep and Wide Experience

Expertise only comes with knowledge and experience. For more than 30 years, Yarnell has served some of the world’s largest global technology companies.

The Difference is Knowing

Our research shows that clients repeatedly rely upon us not only for excellent research skills but also because they consider Yarnell Inc unsurpassed at: knowing technology; knowing the mind of the IT customer; and knowing what works.

Knowing technology

We stay up-to-date with the latest developments in information technology by actually using them in our business.

Our experience spans the range of information technologies including hardware, software, services, and end-to-end solutions.

Knowing the mind of the IT customer

We understand the larger technology environment and leverage our extensive experience with IT decisionmakers of every type, from CxO’s and IT managers to business decisionmakers, influential end-users, and consumers.

Knowing what works

We’ve developed techniques that help with such recurring challenges as research on emerging technologies, positioning in complex decision environments, and brand imaging.

Global Technology Companies

For over 30 years we have focused on qualitative research for information technology companies, most of them global leaders in technology. Our projects have covered a wide range of target audiences, product categories, technologies and topics.

Wide Variety of Customer Segments, Technologies and Topics

We’ve conducted numerous types of studies in various segments of the industry, with many kinds of decisionmakers in many product categories.

Study types

  • New Concept tests
  • Feature prioritization studies
  • Product positioning studies
  • Message and Copy test studies
  • Purchase process studies
  • Usage studies

Decisionmakers

  • IT professionals at all levels including CIO
  • Software developers/coders
  • Business end-users (mainstream; lead users; enthusiasts)
  • Business-unit managers
  • Consumers (mainstream; early adopters; technology enthusiasts)

Customer segments

  • Business (Small, Medium and Large enterprises)
  • SOHO
  • Channel (VARs; SIs)
  • Service Providers (XaaS)
  • Consumers

Product/service categories include, among others

  • Cloud (public, hybrid, private)
  • Edge computing
  • Big Data
  • Artificial intelligence (ML/DL)
  • In-memory databases (IMDB)
  • Streaming/predictive Analytics
  • SDx (software defined storage, SD networking; NFV)
  • Professional Services/consulting
  • Enterprise Security (SEIM)
  • Servers (x86, ARM, etc.)
  • Storage
  • System’s Management

We know how technology decisionmakers think.

For over 30 years we have focused on qualitative research for information technology companies, most of them global leaders in technology.

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